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Keynote Speakers


Tony Shan, Keane Inc., U.S.A.
           Title: Smart Cloud Engineering, Nomenclature, and Enablement

Donald Ferguson, CA Technologies, U.S.A.
           Title: The Cloud Service Supply Chain

Michael Sobolewski, Multidisciplinary Science and Technology Center, AFRL/WPAFB, U.S.A.
           Title: Provisioning Object-oriented Service Clouds for Exertion-oriented Programming

Wil Janssen, Networked Enterprises Manager, The Netherlands
           Title: Leveraging Architecture: Service Engineering as the Next Challenge


Keynote Lecture 1
Smart Cloud Engineering, Nomenclature, and Enablement
Tony Shan
Keane Inc.

Brief Bio
Tony Shan is an industry-recognized thought leader and technology visionary with 25 years of experience and guru-level expertise on systems design, architecture engineering, portfolio rationalization, product development, process standardization, SOA, and Cloud Computing. In a role of a hands-on practitioner and strategy expert, he has directed the lifecycle design of large-scale award-winning distributed systems on diverse platforms in Fortune 50 companies like IBM, Bank of America, Wells Fargo, Wachovia, and First Union. He has built more than 100 architecture/process frameworks, metamodels and methods, resulting from hundreds of real-world customer initiatives and applied research projects, mentoring/coaching engagements as adjunct professor, as well as strategic advising to Wall Street institutions. He is a prolific author with dozens of top-notch publications and over 10 books on next-generation technologies. He is a frequent keynote speaker and Chair/Panel/Advisor/Organizing Committee in preeminent conferences/workshops, an editor/editorial advisory board member of IT research journals/books, and a founder of several user groups and forums.

This talk presents a holistic approach of Smart Cloud Engineering, Nomenclature, and Enablement (SCENE), to comprehensively deal with the key issues and risks in the adoption and development of real-world Cloud solutions. The aspects of Cloud Computing are anatomized by means of a systematic investigation of the key perspectives – what, which, when, why, who, where, and how (6W+1H). We begin with assessing a number of definitions of Cloud Computing, and propose a unified concept of Cloud Computing, taking the views of both providers and consumers in technology and business terms respectively. We further characterize Cloud Computing to crystallize the underlying attributes of Cloud services. As a result, we are able to qualify what is not Cloud Computing in the business cases. A retrospective examination of the computing progression in the last three decades reflects the evolutionary path to the Cloud paradigm, which also reveals the relationship of Cloud Computing with other relevant technologies.

An in-depth look into the challenges in the data processing leads to the imperatives that drive the transition to the Cloud Computing era with the compelling business benefits. We then inspect the classification of Cloud services, resulting in a simplified categorization model of two service types, which complements the 3-level model of SaaS/IaaS/PaaS. The synergy and interconnections are probed, followed by an anatomy of major players and vendors. Moreover, we explore the common types of use cases, along with the use case-requirement mapping. A few customer scenarios are examined as working examples.

Next we discuss how to effectively operationalize Cloud Computing. The concept of Cloud Engineering is introduced, which is the application of a systematic, disciplined, quantifiable approach to the ideation, conceptualization, development, operation, and maintenance of Cloud Computing, as well as the study and applied research of the approach, i.e., the application of engineering to Cloud. The needs and value proposition of Cloud Engineering are articulated. A layered structure is designed for the Cloud Engineering discipline, consisting of Foundation, Implementation, Lifecycle, and Management (FILM). The detailed elements are subsequently defined for each individual layer, such as principles, methods, frameworks, maturity, governance, tooling, etc. A subdiscipline map is built to group the related components of Cloud Engineering, which also shows the adaptivity of the interdisciplinary knowledge that encompasses contributions from diverse areas.

Last but not least, we demonstrate a series of "Cloud Engineering in action" to illustrate the practical use of this cross-discipline. An overarching taxonomical cloudology is defined to logically sort out *aaS, coupled with a multi-step Cloud architecting procedure for accelerated Cloud enablement.


Keynote Lecture 2
The Cloud Service Supply Chain
Donald Ferguson
CA Technologies

Brief Bio
Dr. Donald F. Ferguson is executive vice president and chief technology officer at CA, responsible for the architecture and design of CA products, innovation and technical initiatives and technical strategy.
Donald is also responsible for promoting technical excellence at CA and further developing the company's technical community. He chairs the Distinguished Engineer Council and also serves on CA's Executive Leadership Team, which supervises the business and technology strategies for the company as a whole.
Before assuming the position of CTO, Donald was corporate senior vice president and chief architect. In this role, he defined the direction and technical evolution for CA products. Donald placed special emphasis on product integration and support of new technologies like business process modeling, Web service standards and Web 2.0.
Prior to joining CA in 2008, Donald was a Microsoft Technical Fellow working in the Office of the CTO. He worked on various projects exploring the future of enterprise software, with a special emphasis on Web services and Internet application platforms.
Donald began his career at IBM, where he worked for twenty years. In 2001 he became an IBM Fellow, IBM's highest technical honor. IBM has approximately 50 IBM Fellows in the 150,000 person engineering team. Donald was chief architect for the IBM Software Group, where he led the architecture and initiatives for the DB2, WebSphere, Tivoli, Lotus and Rational product families.
During this time, Donald also worked on a number of J2EE, SOA and Web service initiatives, specifications and standards. He has also held the title of chief architect for the WebSphere product family from its inception until becoming IBM Software Group chief architect.
Dr. Ferguson earned a Ph.D in Computer Science from Columbia University. He has contributed to approximately 30 technical journal and conference publications, and has more than a dozen patents.

Any non-trivial application or business service is a composite application. Composite applications assemble functional building blocks into the solution using technology like SOA, workflow management and business processes, and portals or mashups. Online commerce, self-service banking, and internal HR systems are all examples of composite applications.

Today, almost all resources in a composite application are "behind the firewall" and "in the datacenter". This approach to deploying applications is analogous to vertically integrated manufacturing and logistics. Retail and manufacturing has evolved from vertically integrated manufacturing to a distributed, multi-company supply chain. The emergence of cloud services will create a similar transformation in business applications. The composite application becomes a supply chain of cloud services and infrastructure.

Enterprise IT will evolve from a primarily on-premise "factory" model to a cloud service supply chain. The talk will:
-- Explain the value of the IT supply chain
-- Identifying challenges and opportunities to realize the vision
-- Explain the state of the art in technology for realizing the vision
-- Identify research challenges and opportunities.


Keynote Lecture 3
Provisioning Object-oriented Service Clouds for Exertion-oriented Programming
Michael Sobolewski
Multidisciplinary Science and Technology Center, AFRL/WPAFB

Brief Bio
Mike Sobolewski received his Ph.D. from the Institute of Computer Science, Polish Academy of Sciences. He is the Principal Investigator of the SORCER Lab (http://SORCERsoft.org) focused on research in distributed service-centric metacomputing. Currently he is a World Class Scientist at the Air Force Research Lab (AFRL), WPAFB/USA. Before, he was a Professor of Computer Science, Texas Tech University and Director of SORCER Lab from 2002 till 2009. Now he is engaged in development of Algorithms for Federated High Fidelity Engineering Design Optimization applying his innovative SORCER solutions at the Multidisciplinary Science and Technology Center, AFRL/WPAFB.

While at the GE Global Research Center (GE GRC), 1994-2002, he was a senior computer scientist and the chief architect of large-scale projects funded by the United States Federal Government including the Federated Intelligent Product EnviRonment (FIPER) project and Computer Aided Manufacturing Network (CAMnet). Also, based on his web-based generic application framework he developed seventeen successful distributed systems for various GE business components. Before his work at GE GRC, he was a Research Associate at the Concurrent Engineering Center (CERC) and and Visiting Professor at Computer Science Department, West Virginia University (1998-1994). At CERC/WVU he was a project leader for knowledge-based integration for the DARPA Initiative in Concurrent Engineering (DICE).

Prior to coming to the USA, during 18-year career with the Polish Academy of Sciences, Warsaw, Poland, he was the Head of the Pattern Recognition and Image Processing Department, the Head of the Expert Systems Laboratory, and was engaged in research in the area of knowledge representation, knowledge-based systems, pattern recognition, image processing, neural networks, object-oriented programming, and graphical interfaces. He has served as a visiting professor, lecturer, or consultant in Sweden, Finland, Italy, Switzerland, Germany, Hungary, Slovakia, Poland, Russia, China, and USA.

Each computing system requires a platform that allows software to run. The computing platform includes a programming environment to create application software with a coherent operating system and processor. Each platform's programming environment reflects a relevant abstraction, and usually the type and quality of the abstraction implies the complexity of problems we are able to solve. The Service ORiented Computing EnviRonment (SORCER) targets service abstractions for metacomputing complexity in globally distributed systems. SORCER metaprograms - var-models, var-oriented, and exertion-oriented programs - with the abstraction of a cloud processor, are executed on the network by the SORCER operating system (SOS). SOS manages the cloud processor using autonomic provisioning of service providers in the service cloud (service virtualization) and allocates compute resources in the platform cloud (platform virtualization) to satisfy QoS (quality of service) required by provisioned providers. Thus, the cloud processor and its both clouds are maintained by SOS and can also be updated on-the-fly to run metaprograms as collaborating net services. The QoS and SLA (service level agreement) required by service requestors is expressed directly in the metaprogramming language. While the service cloud consists of service providers that are implemented using conventional platforms and languages, for example the Java platform, the cloud requestors — metaprograms — are written in the new metaprogramming languages. The SORCER service platform is described in this paper as the coherent metacomputing architecture for a fusion of service requestors and a virtualized cloud processor.


Keynote Lecture 4
Leveraging Architecture: Service Engineering as the Next Challenge
Wil Janssen
Networked Enterprises Manager
The Netherlands

Brief Bio
Wil Janssen is manager Networked Enterprises at Novay, a not for profit research organization in the Netherlands on speeding up the impact of ICT within organizations. He combines research and business development in the field of open service innovation, e-business and internet development. Wil was responsible for the development of the largest service innovation research programme in the Netherlands, Service innovation – people driven, ICT empowered. Before that, he was the group leader of the Networked Business expertise group. He was one of the initiators of the ArchiMate standard for enterprise architecture, and is a member of the European expert panel on innovation in services, advising the European Commission on service innovation policy.
Wil Janssen studied computing science and a minor in social sciences at the Eindhoven University of Technology. He graduated cum laude in 1990. In 1994 he obtained his PhD from the University of Twente. After a short stay at the University of Oldenburg he joined the Telematica Instituut (the former name of Novay) in 1996.

Many companies have made important steps in moving van process engineering, through process management to enterprise architecture. This has allowed them to get a grips on their processes and systems, reducing cost and lowering risks. The question that arise then is how to leverage such a foundation towards value added to the customer. True value comes from a robust yet flexible service infrastructure together with a professional approach to service development.

In many service organizations such an approach is largely lacking. Service development and innovation is loosely defined, responsibilities are distributed over marketing, IT and business lines, and interaction between the different stakeholders involved is poor or error prone. Service science, management and engineering, or service science for short, has been coined as the term of a new discipline that allows for an integrated approach to the development of services.

In this presentation we explain this new paradigm, what is encompasses and how existing building blocks, such as enterprises architecture, cloud services, process management or creative design fit in. We also suggest a roadmap towards services science.